Resources 4 Storytellers, Creatives, & Purpose-Driven Brands

Your go-to library for brand storytelling, clarity-driven design, and author launch support. Read. Download. Launch.

Find Your Brand Voice: 10 Prompts to Sound Like You

Struggling to write your “About” page or captions that sound like you? Download this free guide of 10 thoughtful prompts to help you develop a voice that’s confident, clear, and totally on brand.

Includes examples from real brands + tips for refining your tone.

Send My Prompts

Excerpt from a fictional wellness brand voice guide

Brand Voice Snapshot – “SoulSpring Wellness”

Tone: Warm, grounded, empowering
Language Style: Short, rhythmic sentences. Real talk with hopeful energy.
Words We Use: realignment, breathe, inner compass, growth, grounded
Words We Avoid: hustle, toxic, guru, perfect

Brand Promise (Tagline):

"A calm life you don't need to escape from."

See More Brand Voice Samples

Design Tips – Quick Tutorials & Guides

Design Tip: Make Your Logo Look Professional in 10 Minutes

Use only 2 font families

Always start in black and white

Keep space around your logo (aka “logo safe zone”)

Export in high-res PNG + SVG

Use Canva or Adobe Express brand kits to apply across templates

Free Logo Checklist

What’s Inside the Author Launch Template Bundle

Give your book the launch it deserves — even if you’re doing it solo.

📁 INCLUDED TEMPLATES:

✅ Editable Pitch Deck for your book (includes synopsis, author bio, series hook, cover mockup)
✅ Plug-and-play Book Blurb Framework (with 2 examples)
✅ 5-Email Launch Sequence (Welcome, Pre-Order, Behind-the-Scenes, Launch Day, Reviews Request)
✅ 10 Social Media Post Templates (designed + caption prompts)
✅ Press/Media Kit Template (PDF layout + Canva link)
✅ 2 Bookmark Designs (in Canva + PDF format)
✅ Launch Timeline Checklist (6 weeks out to 1 week after release)

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Pens to Purpose

michelle@penstopurpose.com