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Pen To Purpose

Choose the support you need today and scale later. All services include strategy first, assets second

Copywriting & Messaging

Copywriting & Messaging

Copywriting & Messaging

Brand stories, website copy, launch emails, bios, captions.

See Copy Packages

Branding & Design

Copywriting & Messaging

Copywriting & Messaging

Logos, color & font systems, social kits, flyers, book covers. 

See Brand Design

Author Services

Copywriting & Messaging

Author Services

Blurbs, query/pitch decks, series bibles, launch content.

See Author Packages

Frequently Asked Questions

Please reach us at authormichellemcdaniels@outlook.com if you cannot find an answer to your question.

Pens to Purpose offers a range of creative services including:


  • Copywriting & Messaging (brand voice guides, website copy, email sequences, bios)
  • Branding & Design (logos, social kits, book covers, brand boards)
  • Author Services (blurbs, pitch decks, launch plans, bookmarks)
  • Plus digital templates and tools for writers, creatives, and small business owners.


Copywriting services start at $300 for foundational brand messaging or a single page of website copy. Full service packages (like The Spark or Pens to Profit) range from $800–$2,500+, depending on scope. A full price guide is available upon request.


While we work with a range of clients, Pens to Purpose specializes in:


  • Creative entrepreneurs and small business owners
  • Authors, coaches, and course creators
  • Purpose-driven brands and nonprofits
    Our storytelling-first approach helps you connect with your audience in a real, authentic way—regardless of industry.


We follow a 4-step framework:


  1. Discover: We start with a consult to understand your needs.
  2. Define: Strategy, voice, or moodboard is developed.
  3. Design & Draft: Writing and design takes shape with your feedback.
  4. Deliver: You’ll receive files, guides, and tools to launch with confidence.


Timelines vary depending on the project’s size, but here’s a general guide:


  • Copywriting: 1–2 weeks
  • Design Packages: 2–3 weeks
  • Full Branding or Launch Kits: 3–4 weeks
    Rush options are available on a case-by-case basis.


Yes! We understand that creative work is an investment. Most packages can be split into 2 or 3 payments depending on the scope. We also offer flexible payment via PayPal, Stripe, or bank transfer.


Absolutely. We offer a free 20-minute discovery call to chat about your goals, explore your vision, and determine the right package for you.


Pens to Purpose

michelle@penstopurpose.com

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